The 5 Best Instagram Posts From Brands This Week

Instagram has become a hugely important social platform for brands who want to connect with new and existing customers. With over 300 million monthly Worldwide users, more and more brands are looking at Instagram as being an important component in their social media strategy.

In need of a little Instagram inspo for your brand? Here's a list of the best Instagram posts from brands that have been killing the Instagram game this week:


1. Expedia

"Grand Canyon National Park, breathtaking in all its grander and an iconic reflection of American topography. So much history hidden within these trails, valleys, and plateaus. It's incredible to think that sometime hundreds of years ago someone sat right where I did last week on my birthday." - @iamarmory Share your photos of the U.S. National Parks with #ExpediaLovesParks and #PPNationalParks. We're regramming 100 of our favorites in honor of the 100th bday of the @nationalparkservice. Also check out the #NationalParksAdventure film by @macfreefilms now playing in IMAX® and giant screen theaters. Click the link in our bio to watch the trailer. [26/100]

A photo posted by Expedia (@expedia) on Apr 3, 2016 at 10:42am PDT

What makes you want to book a trip and start exploring more than pictures like this? Online travel company Expedia has been using Instagram in their social media strategy for a while. Expedia's Instagram account will give you some serious wanderlust, getting their followers excited about travel and, hopefully, wanting to use their services!



2. Sweaty Betty

Step out for Spring in this seasons must have prints and colours #SweatyBetty #SweatYourStyle

A photo posted by Sweaty Betty (@sweatybetty) on Apr 5, 2016 at 4:52am PDT

Sports clothing company Sweaty Betty has an Insta feed that is so aesthetically pleasing, that it's almost enough to make us want to exercise voluntarily. Almost. Their pictures are flooded with "#goals" and *heart eyes emoji* comments from adoring brand loyal Instagram users, and, with over 80k followers Sweaty Betty boast a great example of how Instagram can work for brands if done correctly.


3. Kettle Brand Chips

It's the perfect Saturday for a picnic, and the perfect picnic snacks are our Avocado Oil Hawaiian Barbeque Chips, a baguette with jam and Brie, and fresh fruit! #yum #weekend #picnic

A photo posted by Kettle Brand (@kettlebrand) on Apr 2, 2016 at 4:46pm PDT

Not only have Kettle Brand mastered the art of producing ridiculously good tasting crisps, they've also got a pretty cool Instagram feed too. It's full of posts like this one which tastefully (pun intended?) show off their snacks through charming pictures rather than "in your face" hard advertising.


4. Toms

"You can't put a price on new experiences, meeting new people, foreign places and cultures and gaining a worldlier perspective." — @johnphilp3 #travelingTOMS See more photos and read about where John's #TOMS are taking him on the blog. Link in profile.

A photo posted by @toms on Apr 2, 2016 at 4:54pm PDT

With a huge following of over 700k on Instagram, shoe manufacturers and overall do-gooders Toms are a great brand for marketers to look at if you're in need of some Instagram inspiration. Their latest campaign "#TravellingTOMS" encourages followers to post pictures of their Toms shoes in various locations around the world. It's a great way to increase brand awareness and engage audience at the same time!

5. Ben and Jerry's

The right kind of sundae. Photo by @eatmenyc

A photo posted by Ben & Jerry's (@benandjerrys) on Apr 3, 2016 at 9:27am PDT

As if we needed another reason to want to go out and buy Ben and Jerry's ice cream, their Instagram pictures are enough to make you salivate all over your phone screen. Their account is dedicated to making the stomachs of their 620k+ following grumble for ice cream with mouthwatering pictures like this one. They also use their Instagram to launch new flavours and post pictures of brand loyal followers eating their ice cream to increase engagement!

Hopefully this post has inspired you to start snapping pictures for your brand's Instagram account! Lets start a conversation over on twitter - tweet us @inbounderly to tell us whether YOU see Instagram as being an important tool in your social media strategy?

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