Wednesday 6 April 2016

The 5 Best Instagram Posts From Brands This Week

Instagram has become a hugely important social platform for brands who want to connect with new and existing customers. With over 300 million monthly Worldwide users, more and more brands are looking at Instagram as being an important component in their social media strategy.

In need of a little Instagram inspo for your brand? Here's a list of the best Instagram posts from brands that have been killing the Instagram game this week:


1. Expedia


What makes you want to book a trip and start exploring more than pictures like this? Online travel company Expedia has been using Instagram in their social media strategy for a while. Expedia's Instagram account will give you some serious wanderlust, getting their followers excited about travel and, hopefully, wanting to use their services!



2. Sweaty Betty

A photo posted by Sweaty Betty (@sweatybetty) on

Sports clothing company Sweaty Betty has an Insta feed that is so aesthetically pleasing, that it's almost enough to make us want to exercise voluntarily. Almost. Their pictures are flooded with "#goals" and *heart eyes emoji* comments from adoring brand loyal Instagram users, and, with over 80k followers Sweaty Betty boast a great example of how Instagram can work for brands if done correctly.


3. Kettle Brand Chips


Not only have Kettle Brand mastered the art of producing ridiculously good tasting crisps, they've also got a pretty cool Instagram feed too. It's full of posts like this one which tastefully (pun intended?) show off their snacks through charming pictures rather than "in your face" hard advertising.


4. Toms


With a huge following of over 700k on Instagram, shoe manufacturers and overall do-gooders Toms are a great brand for marketers to look at if you're in need of some Instagram inspiration. Their latest campaign "#TravellingTOMS" encourages followers to post pictures of their Toms shoes in various locations around the world. It's a great way to increase brand awareness and engage audience at the same time!

5. Ben and Jerry's

A photo posted by Ben & Jerry's (@benandjerrys) on

As if we needed another reason to want to go out and buy Ben and Jerry's ice cream, their Instagram pictures are enough to make you salivate all over your phone screen. Their account is dedicated to making the stomachs of their 620k+ following grumble for ice cream with mouthwatering pictures like this one. They also use their Instagram to launch new flavours and post pictures of brand loyal followers eating their ice cream to increase engagement!

Hopefully this post has inspired you to start snapping pictures for your brand's Instagram account! Lets start a conversation over on twitter - tweet us @inbounderly to tell us whether YOU see Instagram as being an important tool in your social media strategy?

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